The Farehouse brand identity will strike a harmonius cord to the past
Visual treatments take cues from currency and banknotes with vibrant pops of color and minimalistic layouts. The intricacies and precision in the guilloche patterns make for interesting graphic textures and evoke feelings of security, trust and legitimacy. Use of fine dot matrix patterns and typography reference digital ticker boards. Use of bold type showcases confidence and trust. These unique treatments reinforce OpenFinance’s work to create a new trading format that stands apart from both the traditional and crypto worlds.
“Statement brings a thoughtfulness and curiosity to their work that results in creative, out-of-the-box solutions. They make my life so much easier, and the response in the marketplace really underscores the significance of the work we’ve done together.”