Entact

A modern website for an environmental remediation leader

A modern website for an environmental remediation leader

For 30 years, ENTACT has helped clients solve big environmental remediation and construction challenges. Yet its reputation as a partner and problem-solver was getting lost in its dense, technical website. ENTACT turned to Statement to build a modern site that would let its personality shine through to create interest and engagement with potential clients.

Solution

ENTACT’s industry is highly relationship-driven, so the company wanted its site to highlight its greatest asset: 
its people. We took a storytelling approach to position ENTACT as a true solutions consultant that clients can trust to tackle the toughest projects. Integrating video and animation throughout the site created a dynamic digital experience. The final touch? An SEO/SEM strategy that drove the right people to the brand-new site.

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Services

  • Brand Strategy
  • Visual Identity
  • Google Ads

  • SEO Optimization
  • Content Creation
  • Website Design
  • Website Development

Connecting the dots between ice cream 
and geotechnical construction 


To develop our recommendations for the ENTACT site, we led a discovery session where the team shared their current frustrations: long text-heavy pages, inconsistent visuals, and an unintuitive user experience. ENTACT pointed to everything from competitors to a popular artisanal ice cream brand as inspiration, asking Statement to bring the same “pop” to its site.

We worked with ENTACT to understand the “why?” behind the inspiration and articulate a new brand vision: personal, approachable, and ready to fix whatever needs fixing.

Statement broadened ENTACT’s color palette to provide greater design flexibility and brought in brand photography to humanize the company. 



ENTACT’s condensed fonts were problematic for the web, so we also introduced new typography, showcased in bold stat callouts throughout the site. Video and scroll-triggered animation created energy and excitement (bonus: the chance to show off ENTACT’s drone footage).

The content strategy for ENTACT focused on showing WHO the company is, not just what they do.

 



Active language, bite-sized content, and plenty of social proof draws in potential clients, showing how they can partner with ENTACT to complete even complex projects successfully.

Driving engagement after launch.

 



Building a modern, UX-friendly site was a big step for ENTACT – and the next was ensuring the right people could find it. Since it can take years for clients to choose a partner for their projects, it’s important for ENTACT to be top of mind throughout the consideration process. We combined search engine marketing with organic SEO to put ENTACT front and center whenever someone’s looking for an environmental remediation solution.

  • 696% year-over-year increase in on-site conversions through Google Ads
  • 283% year-over-year CTR increase through Google Ads
  • Time savings for internal team through simplified back-end site CMS and ongoing technical maintenance from Statement

Statement is a very talented group and a great resource for ENTACT. When I reach out to them, I know they'll either know how to solve our challenge or can identify someone in their network who can. They provide personalized, capable service, every time."
SCOTT CHAFIN, CHIEF DEVELOPMENT OFFICER, ENTACT

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