ENTACT’s industry is highly relationship-driven, so the company wanted its site to highlight its greatest asset:
its people. We took a storytelling approach to position ENTACT as a true solutions consultant that clients can trust to tackle the toughest projects. Integrating video and animation throughout the site created a dynamic digital experience. The final touch? An SEO/SEM strategy that drove the right people to the brand-new site.
To develop our recommendations for the ENTACT site, we led a discovery session where the team shared their current frustrations: long text-heavy pages, inconsistent visuals, and an unintuitive user experience. ENTACT pointed to everything from competitors to a popular artisanal ice cream brand as inspiration, asking Statement to bring the same “pop” to its site.
We worked with ENTACT to understand the “why?” behind the inspiration and articulate a new brand vision: personal, approachable, and ready to fix whatever needs fixing.
ENTACT’s condensed fonts were problematic for the web, so we also introduced new typography, showcased in bold stat callouts throughout the site. Video and scroll-triggered animation created energy and excitement (bonus: the chance to show off ENTACT’s drone footage).
Active language, bite-sized content, and plenty of social proof draws in potential clients, showing how they can partner with ENTACT to complete even complex projects successfully.
Building a modern, UX-friendly site was a big step for ENTACT – and the next was ensuring the right people could find it. Since it can take years for clients to choose a partner for their projects, it’s important for ENTACT to be top of mind throughout the consideration process. We combined search engine marketing with organic SEO to put ENTACT front and center whenever someone’s looking for an environmental remediation solution.
“Statement is a very talented group and a great resource for ENTACT. When I reach out to them, I know they'll either know how to solve our challenge or can identify someone in their network who can. They provide personalized, capable service, every time."