Statement reimagined the EMERGE brand, building a modular visual language that could evolve each year, but still remain cohesive. A refreshed tagline and key messaging reinforced the new visual identity and showed potential attendees why EMERGE is the place to be for collaboration and connection.
A large-scale event like EMERGE means many opportunities to create memorable branded experiences. Statement provided creative direction and execution for EMERGE’s email marketing, on-site signage and even a magazine for guests.
“Statement has increased the quality of our work tenfold. We’ve had tremendous success in growing our EMERGE brand, and Statement has been instrumental in that success.”
EMERGE headed to Arizona in 2019, and the brand went to new heights, too. Statement built on the existing visuals to isolate the triangle shape, evoking the stunning mountain backdrop and progress toward building a strong foundation for financial health.
A die-cut pattern on the magazine cover creates textural interest and encourages guests to peek inside.
For its 15-year anniversary, EMERGE planned to host a look at the past, present and future of financial health in Atlanta. But like many plans this year, this one took a turn that landed EMERGE in its new home: online.
When COVID hit, Statement partnered with the Financial Health Network to transition EMERGE into a free, fully virtual five-day event. We developed new messaging, refreshed visuals and maintained an aggressive recruitment schedule to launch EMERGE Live just three months later.
“Statement literally feels like they work within our teams. They are thoughtful partners and amazing listeners who are always thinking about how to improve or streamline for us.”
