Emerge

Bringing finhealth innovators together

Bringing finhealth innovators together

Powered by the Financial Health Network, EMERGE is where industry leaders converge to build a more financially secure future for all. Since 2017, Statement has partnered with the Financial Health Network to bring a new level of polish to this unique in-person experience – and then swiftly pivoted EMERGE into a new digital era.

Solution

Statement reimagined the EMERGE brand, building a modular visual language that could evolve each year, but still remain cohesive. A refreshed tagline and key messaging reinforced the new visual identity and showed potential attendees why EMERGE is the place to be for collaboration 
and connection.

Services

  • Brand strategy
  • Visual identity
  • Tagline development
  • Message mapping
  • Content marketing
  • Project management

A large-scale event like EMERGE means many opportunities to create memorable branded experiences. Statement provided creative direction and execution for EMERGE’s email marketing, on-site signage and even a magazine for guests.

2018

“Statement has increased the quality of our work tenfold. We’ve had tremendous success in growing our EMERGE brand, and Statement has been instrumental in that success.”
Fawziah Bajwa, Senior Director, Marketing Operations, EMERGE

EMERGE headed to Arizona in 2019, and the brand went to new heights, too. Statement built on the existing visuals to isolate the triangle shape, evoking the stunning mountain backdrop and progress toward building a strong foundation for financial health.

2019

A die-cut pattern on the magazine cover creates textural interest and encourages guests to peek inside.

For its 15-year anniversary, EMERGE planned to host a look at the past, present and future of financial health in Atlanta. But like many plans this year, this one took a turn that landed EMERGE in its new home: online.

When COVID hit, Statement partnered with the Financial Health Network to transition EMERGE into a free, fully virtual five-day event. We developed new messaging, refreshed visuals and maintained an aggressive recruitment schedule to launch EMERGE Live just three months later.

2020

Emerge Digital

  • 20% annual increase in sponsorship revenues since 2018
  • Supported significant growth for EMERGE audience through recruitment for first digital event
  • Created operational efficiencies for EMERGE team by overseeing all creative direction and production

“Statement literally feels like they work within our teams. They are thoughtful partners and amazing listeners who are always thinking about how to improve or streamline for us.”
Fawziah Bajwa

Let’s create
brand magic.

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