Developing a yearlong content marketing plan and system buildout
The Evanston-based McGaw YMCA came to Statement to optimize and streamline its high-volume digital marketing program.
Content marketing planning
Social media management
Led McGaw through our Marketing Roadmap to develop a yearlong content marketing plan and system buildout, then stayed on to lead the implementation. Six months in, McGaw is seeing improvements in marketing efficiency, engagement and revenue growth.
100% increase in donations year-over-year for McGaw’s Giving Tuesday campaign, for which Statement developed the creative concept and social media playbook
302% increase in impressions and 120% increase in engagement in first month of managing Instagram channel
Immediate boost in marketing capacity through new creative templates and multi-disciplinary creative support
“Thank you again for providing us with a thoughtful, creative, and well-researched roadmap!”
EVANGELINE SEMARK, CHIEF MARKETING AND COMMUNICATIONS OFFICER MCGAW YMCA