When the organization went through a major evolution in 2019, it turned to Statement to manage a complex rebranding process that involved multiple sub-brands, including its $60 million, 10-year Financial Solutions Lab initiative with JPMorgan Chase. Statement led this process on an accelerated timeline, culminating in the dramatic reveal of the new logo and identity at its nationally recognized EMERGE conference.
Four arrows converge into a single unified icon, representing the four service pillars of the brand. The negative space forms a health symbol, re-iterating the focus on financial health for all. We created a logo reveal animation that lived on the website for the rollout.
We carefully tailored additions to color palette, typography and photographic style for greater brand dimension and legibility across all platforms and mediums. We put in better guardrails around how to use the visual assets, equipping Financial Health Network’s internal team with an ability to maintain brand unity.
We developed a unified design philosophy for graphics and layout, based on geometric forms. Sharing insights, data and information in a dynamic way through bold callouts, high constrast data visualization.
Moved into digital content creation, revamping the existing website page by page to call more prominence to the fresh insights posted frequently. Applying UX/UI to inform content and design, creation of all landing pages.
Responsible for content strategy, creation of xxxxxx
Developed a logotype that felt different from the main Financial Health Network, but still related to the ecosystem of the brand.
Blackrock, AARP
Established the company’s first content marketing program, resulting in 300+ content downloads, 30% email campaign open rates, and enhanced brand awareness
Responsible for content strategy, creation of xxxxxx
