Financial Health Network

Giving a Voice to 
Our Financial Lives

Improving Financial Health for All

The Financial Health Network is a trusted resource for those committed to improving financial health for all. A highly regarded nonprofit working with the biggest financial services brands, the Financial Health Network relies on Statement to manage its branding efforts across all its audiences and channels.

Solution

When the organization went through a major evolution in 2019, it turned to Statement to manage a complex rebranding process that involved multiple sub-brands, including its $60 million, 10-year Financial Solutions Lab initiative with JPMorgan Chase. Statement led this process on an accelerated timeline, culminating in the dramatic reveal of the new logo and identity at its nationally recognized EMERGE conference.

Services

  • Brand strategy
  • Logo development
  • Visual identity
  • Message mapping
  • Content marketing
  • Editorial guidelines
  • Style guide
  • Design templates
  • Website development and consulting

A new name, a new mark.

Four arrows converge into a single unified icon, representing the four 
service pillars of the brand. The negative space forms a health symbol, re-iterating the focus on financial health for all. We created a 
logo reveal animation that lived on the website for the rollout.

Visual identity components


We carefully tailored additions to color palette, typography and photographic style for greater brand dimension and legibility across all platforms and mediums. We put in better guardrails around how to use the visual assets, equipping Financial Health Network’s internal team with an ability to maintain brand unity.

We developed a unified design philosophy for graphics and layout, based on geometric forms. Sharing insights, data and information in a dynamic way through bold callouts, high constrast data visualization.

Digital Branding & Visual Content Marketing

Moved into digital content creation, revamping the existing website page by page to call more prominence to the fresh insights posted frequently. Applying UX/UI to inform content and design, creation of all landing pages.

Financial Solutions Lab


Responsible for content strategy, creation of xxxxxx

Developed a logotype that felt different from the main Financial Health Network, but still related to the ecosystem of the brand.

Funder Projects


Blackrock, AARP

Established the company’s first content marketing program, resulting in 300+ content downloads, 30% email campaign open rates, and enhanced brand awareness

Membership


Responsible for content strategy, creation of xxxxxx

  • Established the company’s first content marketing program, resulting in 300+ content downloads, 30% email campaign open rates, and enhanced brand awareness
  • New marketing efficiencies: A defined visual brand strategy and ready-to-use templates not only help Openfinance create marketing materials more quickly but at a higher level.
  • A pipeline of possibilities: Openfinance is successfully using its content marketing program to generate high-quality marketing leads, resulting in investor growth as well as new opportunities with larger partners.

Let’s create
brand magic.

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