Evolve Giving Group

Growing nonprofit brands

Where nonprofits come to thrive

Giving Tree has worked with more than 200 nonprofit institutions to drive thoughtful, sustainable growth. As the firm continued to grow, it needed a brand refresh that reflected its sophistication and proven ability to deliver results for small to midsize nonprofits.


Statement worked alongside Giving Tree’s leadership to develop a new tagline, messaging and website design that truly captured the firm and its capabilities. Statement took the site from concept to live launch in three months, and has continued to provide branding and technical support to Giving Tree.


  • Brand strategy
  • Logo development
  • Visual identity
  • Message mapping
  • Pesona profiles
  • Editorial guidelines
  • Style guide
  • Design templates
  • Website consulting
  • Content marketing

In partnership with Evolve Giving Group’s founder Amy Schiffman, Statement has worked with many nonprofits in Chicago and beyond to develop cases for giving. Our approach combines research, stakeholder interviews and competitive analysis to help each organization define its unique value and connect with those who matter most.

Visual treatments take cues from currency and banknotes with vibrant pops of color and minimalistic layouts. The intricacies and precision in the guilloche patterns make for interesting graphic textures and evoke feelings of security, trust and legitimacy. Use of fine dot matrix patterns and typography reference digital ticker boards. Use of bold type showcases confidence and trust. These unique treatments reinforce OpenFinance’s work to create a new trading format that stands apart from both the traditional and crypto worlds.

“Statement brings a thoughtfulness and 
curiosity to their work that results in creative, out-of-the-box solutions. They make my life so much easier, and the response in the marketplace really underscores the significance of the work we’ve done together.”
Emily Kohler Sala, marketing director, openfinance
  • New marketing efficiencies: A defined visual brand strategy and ready-to-use templates not only help Openfinance create marketing materials more quickly but at a higher level.
  • A pipeline of possibilities: Openfinance is successfully using its content marketing program to generate high-quality marketing leads, resulting in investor growth as well as new opportunities with larger partners.
  • Established the company’s first content marketing program, resulting in 300+ content downloads, 30% email campaign open rates, and enhanced brand awareness

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